The
Company
Nearly three and a half decades ago, Jim Fisk decided to create some detailed
maps of Burnt Hills, NY, to help a group of people doing some canvassing for
a church.
From
that humble beginning a company – JIMAPCO – was
born and has since become an 18-person business with
a hard-won reputation for offering great maps of the
northeastern United States.
Chris Fisk, JIMAPCO’s vice president, says, “We
map every street and road from the Canadian border to
just above New York City, and from the Finger Lakes to
western Massachusetts, Vermont, and Connecticut.”
She says, “We sell our maps directly into stores,
which then resell them, but we also sell to map distributors,
such as Rand McNally, which sells across the country.
As a result, it’s possible to walk into a Texas
store and buy one of our maps of the Northeast.”
But JIMAPCO does much more than simply make maps and
offer them for resale. JIMAPCO also acts as a distributor
for the maps of other companies. And at company headquarters
in Round Lake, NY, there is a retail facility that maintains
thousands of titles for sale that do not go out for distribution.
Fisk says, “JIMAPCO is, in effect, three companies
rolled into one. We have all the challenges of a manufacturer,
including running a production facility, maintaining
inventory, and getting products produced on time. But
we are also a distributor, so we have to keep track of
sales of every product to every customer.”
“Finally,” she says, “The demands
of our retail operation are very similar to those of
virtually any retail operation anywhere.”
Installing EXEControl
So, in 1994 when Fisk went to look for a software system to help run JIMAPCO
more efficiently, she wanted one that could recognize and handle these three
distinct functions within one company and bring them together in a way that
made sense for company management. That brought JIMAPCO to the EXEControl System
from Ebeling Associates.
“It was clear from the beginning that EXEControl
was built to do the sort of thing that we needed, “Fisk
says. “And it soon became apparent that it could
do it very easily.”
Manufacturing
In
manufacturing, the system allows JIMAPCO to keep a
close watch on sales trends so that the company can
be in production in a timely way before stocks of a
particular product run out.
When severe ice storms hit northern New York State,
the software flagged JIMAPCO managers that maps of that
area were being depleted at an enormous rate. JIMAPCO
was able to reprint the maps on an emergency basis so
that utility crews – many of whom were from out
of town and did not know the area – could make
repairs and get the lights and heat back on.
Distribution
“For the distribution portion of our company,” Fisk adds, “EXEControl
helps us to keep track of sales of every product to every customer. It helps
us to know what is selling and what is not as well as which customers are doing
well and which may need some attention.”
“The
software has proven extremely useful for decision making,” she
says. “Maps are not like candy bars – you
can’t deliver the same thing to Syracuse that you
do to Albany and expect it to work just as well.”
Retail
EXEControl also includes a point-of-sale system that JIMAPCO uses in its retail
store for handling retail transactions and tracking inventory as product
is sold.
Summary
“The most compelling feature of EXEControl,” Fisk says, “is
the ability to generate the kinds of reports that are most useful to our business.
Any kind of report that we want, we can generate almost immediately. The system
is extremely flexible, and it is made even more so by the ability of EXEControl
Global Solutions’ technical support people to jump online and become ‘co-pilots’ with
us.”
She adds, “The service has been absolutely incredible.
Whenever there is a need or a problem, the answer is
just a phone call away. Our specialty is making maps;
EXEControl Global Solutions’ is computer systems,
software and service, and they do that very well.”
“Here’s a perfect example of what I mean,” Fisk
says. “One day I was running two reports to get
different snapshots of the company, but the bottom-line
figures didn’t agree even though they should have.
A call to EXEControl Global Solutions revealed the problem:
I had omitted a crucial step. Even better, a 20-second
phone call had saved me hours of fussing and trying to
find the answer myself.”
Fisk concludes, “EXEControl makes a terrific
software system that really meets our needs, but it is
the way they conduct their business that makes it truly
superior.”
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